Google Becomes the UK's Top Brand

Google has become the UK's top brand for the first time, according to a consumer survey. It moved up two places from last year's poll, beating Microsoft into second place and Mercedes Benz into third.

Also, Google topped a poll of "superbrands" as judged by professionals earlier this year.

Among leading supermarkets, Asda dropped 253 places, Tesco 230 and Sainsbury's 194 places compared to the 2007 survey.

But premium food brands performed better and Marks & Spencer was voted into the top 20.

Members compiled a list of more than 1,000 brands according to quality, reliability and distinctiveness and this was then passed on for consumers to rate.

TOP BRANDS IN THE UK

1. Google
2. Microsoft
3. Mercedes-Benz
4. BBC
5. British Airways
6. Royal Doulton
7. BMW
8. Bosch
9. Nike Sony

Source: YouGov survey for Superbrands Council