April 8, 2007

Revolt Against Google

Now this is a strange new!Ask.com has secretly launched a guerrilla marketing campaign in the United Kingdom in an effort to boost its profile in a land dominated by Google users. Posters with a hand holding a megaphone and urging people to "Stop the Online Information Monopoly" recently began appearing in London underground trains and stations. Ask's name is not on the posters, but the company plans to reveal that it is behind the ads by disclosing that on the Web site listed on the posters on Wednesday night. The marketing campaign was born out of Ask's frustration with Google's dominance (75 percent market share) in the U.K. Ask's multi-month ad campaign will extend to print, radio, television and billboards.
For more information take a look at the Information Revolution website.