April 8, 2007

Adwords By AOL

AOL is starting a similar service as Google Adwords.AOL wants advertisers to be able to buy search ads that appear only on the AOL network. So, AOL has made a deal for a Google white-label AOL-branded search advertising service--dubbed AOL Search Marketplace. The service has been in beta with about 30 advertisers since the beginning of the year, but is being expanded to a larger group of chosen advertisers on Monday.The deal is an extension of a partnership between AOL and Google that dates to 2002 and was renewed and expanded in December 2005. As part of the deal,Google invested $1 billion for a 5% stake in AOL. Google powers AOL's search engine and serves up sponsored search links. Up until now, marketers targeting AOL would buy search ads that would run on both AOL's and Google's search sites.