Media (content that is published) with a social (anyone can add to and share it) component. Social media is like a business networking reception without the constraints of time and space.
- Social Media is Inbound Marketing
- Social media helps with SEO
- Social media promotes your blog
- Social media is permission centric
Get Found Online Using Social Media
STEP 1: Guidelines for Engagement
• Meet people and start conversations, become a real member of the community – don’t join to just advertise your products.
• Add value to the community – answer questions and help others.
• Ask questions – trust others’ advice.
STEP 2: Publish, Share, and Network
• Publish: Everyone can publish anything for everyone
• Publish everything you have anywhere you can
• Monitor what others publish and promote it
• Share: Anyone can promote anything to everyone
• Monitor what’s being shared about you
• Find where your audience hangs out
• Promote valuable content, yours and others’
• Product content your audience will love
• Network: Anyone can connect with everyone from anywhere
• Make friends – find your existing connections and build new ones
• Be helpful – answer questions, share interesting content
STEP 3: Measure & Analyze
• Key metrics to consider are: number of blog visitors and subscribers, del.icio.us bookmarks, inbound links, Facebook fans and activity, friends on Facebook or LinkedIn, votes for blog articles, posts in forums.
• Measure real business results: number of visitors, leads, and customers generated by each social media effort.
• Empower your customers to publish