May 1, 2008

Google TV Ads

Google introduced Google TV ads. The program, which has been an invitation-only beta test since June 2007, is now available to all US-based advertisers.

How does it work?
First, you'll need a TV commercial. If you don't have one yet, check out Google's Ad Creation Marketplace, where you can connect with industry professionals who provide script writing, editing, production, and voice-over talent at an affordable package cost.
To celebrate their launch, for a limited time Google will cover the cost of creating your TV ad through the Ad Creation Marketplace, up to $2,000.

Next, you create your campaign. You can choose the networks and dayparts on which you'd like your ad to run. If you're looking for guidance on how to best reach your target audience, TV Ads offers recommendations based on audience demographics, or you can request a free customized campaign proposal. You can also run your ads during specific television programs that are relevant to your product or service. If you search for program content such as "home improvement," TV Ads suggests programs based on matches with the title, program description, cast, genre, episode information and networks. With Google TV Ads' auction model, you choose the maximum cost-per-thousand impressions that you're willing to pay, and only pay when your ad airs. Here is a video demo of Google TV Ads.