May 13, 2007

MySpace and Copyright

It looks like the days that nobody would care about copyright issues has come to an end.Faced with the looming threat of more legal action, MySpace announced Friday that it has begun implementing new technology to combat members' unauthorized use of copyrighted content.The new feature is a content protection measure based on Audible Magic technology. The company says this will ensure that video content that has been pulled from MySpace member profiles at the request of copyright holders cannot be re-posted.Copyright owners have access to Take Down Stay Down free of charge, according to a release from MySpace. If the social-networking service receives a takedown notice regarding a copyrighted clip hosted through its MySpace Videos hosting service, MySpace's new feature will take a "digital fingerprint" of the video and add it to a copyright filter that blocks the content from being uploaded again.