April 19, 2007

Virtual Big Brother

Now that's odd.I mean these guys should return in real life!Electronic Arts, the game company teamed up with Endemol group, best-known for Big Brother, Fear Factor and Deal or No Deal to develop Virtual Me, a new digital entertainment concept that bridges the divide between traditional TV and videogames. The new online offering is being prepared to debut in Endemol’s top-rated Big Brother.
Virtual Me combines cutting edge avatar creation technology from EA with popular TV formats from Endemol to give consumers a breakthrough way to meet, compete and socialize in online digital worlds. Avatar creation takes a leap forward with a high performing, easy-to-use tool that creates astonishingly life-like cyber-clones, with uniquely customized appearances and identities.
Virtual Me offers players the chance to participate in virtual versions of TV talent shows like Fame Academy and Operacion Triunfo, game shows like Deal Or No Deal and 1 vs 100 and to form real relationships with other virtual avatars on the web. VirtualMe.com, the home of the Virtual Me avatar creation system, will launch in the coming months.

The two companies will create an integrated team to share expertise in their respective fields and develop entertainment formats and experiences for a wide range of platforms, including TV and online.