Have you heard of the smash hit DVD called "The Secret?" Well it isn't such a secret anymore. The DVD was released in March 2006 and according to Time Magazine, The Secret movie sold 500,000 units within the first 6 months. Newsweek puts DVD sales today at 1.5 million and claims The Secret book may be the fastest-selling book of its kind in the history of publishing.
The most successful and profitable internet launch of ANY product here-to-date using a word-of-mouth marketing strategy is clearly the smash-hit movie: "The Secret." It hit Alexa #1 'movers and shakers' straight out of the gate, propelled to the Amazon.com #1 best selling book and DVD within a few months, then became a favorite of Larry King, Oprah Winfrey and all the talk shows. The Wallstreet Journal, NY Times, Time magazine and cover of Newsweek came shortly thereafter. At its core, "The Secret" helps people improve their life by focusing on the positive and attracting great things; what some call, the law of attraction.
So what is the secret to "The Secret's" success? It's a "transformational movie", where your view on life and the laws that govern your life may never be the same after you watch this movie. In a sense, it has created the same kind of effect as the "Da Vinci Code" and the 2004 hit cult movie "What the Bleep Do We Know". The movie has created such waves that it has already been featured twice on the Oprah Winfrey Show, four times on Larry King Live, the Ellen DeGeneres show and in countless other mass media markets.